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The Brazilian Cheese Roll Bakeshop — a New Kind of Yum!

Yesterday, I discovered a neat new locally owned shop baking a new delicacy for Richmond’s Near West End. The Cheese Roll Bakeshop is on the back of an alleyway in a strip mall off of Patterson Avenue, just past Parham. I only discovered it because my kids are huge fans of Bruster’s Ice Cream, which sits in front of the shop.

I went in and was surprised to see that this cute little shop really focused on just one thing — the cheese roll.  When I asked about them, the owner, Filip Aszalos, offered me my very own sample of the  Brazilian delicacy. I split it in 3 parts, and me and my kids each sampled this interesting new food. First I should tell you that these are not roles made with wheat, but with tapioca flour — so they are gluten free. The cheese is completely in the dough, and rather subtle.  The roll is crispy on the outside but the inside is almost gnocchi-like starchy, creamy and moist all at the same time.  These little rolls sell for .59 cents each, or .95 cents if you want hummus,or olive spread on them (or you can order it with turkey).  Hoping the hummus and olive spread was homemade, I ordered another for the road.   I was a bit disappointed when I saw Filip pull out familiar looking containers from the Costco out to supply the toppings.  Still, it was really good, and offered a chance for my husband to taste The Cheese Roll.

So, now, Richmond has 4 more converts to really liking this neat new treat — the cheese roll.  They come in original, jalapeno, black olive, onion and garlic. The other specialty at The Cheese Shop is Brazilian flan. I’m not a flan expert, but it looked good. I’m not sure how it would be different from traditional flan. The flan is cheap too at $1.90 a slice or $18.99 for an entire giant flan.  I suggested to Filip that he start a box lunch business — if he made a slightly larger roll for sandwiches and then offered desert and fruit, he could charge $10 and expand his business, offering Richmonders something different than  the traditional box lunch that everyone seems to be tired of.

If you get a chance, go stop by The Cheese Roll Bakeshop and say hi to Filip. He is a really nice guy, offering a great product. I hope it catches on here in Richmond, and he is able to make it. So far, he has no website, and most of his business comes in by word of mouth. So Richmond, get the word out. This is a  great new local shop in Richmond, offering something we’ve never seen before. Pass it on. The Cheese Roll Bakeshop is at 8911-D Patterson Avenue,  (804) 740-5444.

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